Europcar has been reported to be spending millions on an impressive re-launch plan of its brand for the United Kingdom, and it is planned to be made public during the later part of the year. The main reason behind this is to make Europcar the most prominent firm for car hire in Britain, thus, expanding its current, important position in the market locally.

This car hire giant has appeared to have a decent chance of making this happen, considering its recent merge with National Car Rental and Alamo Rent-A-Car. Because of these mergers, Europcar now has control over an impressive 60,000 rental car fleet in the United Kingdom. This has also made this firm effectively become the largest car hire firm in Great Britain.

The new marketing director of the firm who is in charge of re-launching the brand for Europcar is Cationa Lougher. This is a women that brings impressive experience to this new job of hers, thanks to the many years of experience she had being Premier Inn’s head of marketing. Initial media reports say that Europcar is wanting to make sure that their new image will fit well with the face change of the car hire business.

They are specifically working on clients’ increasing interest in cars that are fuel-efficient because of the record high petrol cost. There are many more people who want to have more flexibility when they go to sign a car hire contract. Europcar also notices that there is a growing amount of Britons that have been choosing to hire cars instead of owning them just so that they can cut down on the cost of maintenance, and also to help our environment.