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by Helen Young July 16th, 2008
Thrifty and Southwest Airlines have teamed up to offer triple credits for the members of the Frequent Flier Program of the airline. Southwest Airlines is welcoming Thrifty as their new preferred partner for the frequent flier program of their airline, known as Rapid Rewards. This partnership, which began on Friday, July 11th, will allow the Rapid Rewards program from Southwest Airlines to gain new members from the Thrifty brand, as well as build additional loyalty with the brands using co-branded promotions. In celebration of the launch, members can acquire triple credit on weekly hires of 5 days or more, which is effective until October 31st.
Ryan Green, the director of customer loyalty for Southwest Airlines, says that the new partnership they will have with Thrifty will give their customers and Rapid Rewards tremendous value, and they are proud to have Thrifty on board in assisting them with the provision of customers’ favorite destinations. Brian Carpenter, the vice president of sales and marketing for Thrifty, said that they are overjoyed to be joining such a major rewards program, and they have always felt that the 2 companies would be a natural collaboration for customers who are looking for outstanding value on air and ground travel services.
Thrifty has been sponsoring the Star of the Month recognition program for employees of Southwest Airlines since 2004 by providing one free car hire to each employee that is featured. Also, Dollar Rent A Car, the sister company of Thrifty, has been a Rapid Rewards preferred partner for Southwest Airlines since mid-1999.
Visit www.thrifty.com for car hire bookings and more information on this offer with Southwest.