by Gareth Robertson September 24th, 2009
It now seems that travelers who buy airline tickets will also be given the chance to donate $2 to help fight AIDS in developing countries. The money that is donated by passengers will go to the Millennium Foundation, which is working with the United Nations to fund health goals. Some of these goals include fighting AIDS, malaria, and tuberculosis.
Three well known ticket distributors, Travelport, Sabre Holdings Corp and Amadeus, have already announced that they would be happy to make a donation option open for ticket sellers who are buying tickets as early as next year. However, it has been noted that this donation will be optional for everyone involved. This includes online travel sites, corporate buyers, and travel agents.
Of course, it has yet to be seen how often travelers will actually see this option or encounter the pitch to make the donation. The tickets that will be sold directly through airline websites will not be part of the programme. It is also not clear how many companies will allow the donations on corporate travel purchases.
Sabre is currently working on the pilot program for this scheme with just a small number of agencies so far. The goal is to have a seamless process in place for travelers to make a donation. They do not want consumers to have to go out of their way to make this donation possible.
Jeff Clarke, the CEO of Travelport, said that the option will show up on tickets sold in the UK, Germany, and in the United States. The goal is to have this option available for people in these areas as early as next year.