The heads of Australia’s leading companies, including Thrifty Rent A Car, went rough to raise money for the homeless.

Abandoning their suits for pyjamas and sleeping in cardboard rather than opulence, the CEOs took part in the charity event to raise attention to the plight of homeless people in Australia while also raising valuable funds for the worthy cause. More than two million dollars was raised over the event which was held in all major urban centres except for Hobart, in Tasmania.

Around 680 of the country’s heads honchos from all business sectors, including car rental which was represented Thrifty, headed outdoors on a cold and blustery winter’s night around the major cities, doing so as part of the first in what is sure to become a lengthy tradition of the annual St Vincent De Paul or more commonly the ‘Vinnies CEO Sleepout’.

In the market city, around 180 CEOs went to sleep under the neon lights of the iconic Luna Park funfair on the harbour, braving temperatures under 10c. They had earlier donned jogging suits and queued for bread rolls and a cup of soup.

Joining Thrifty Car Rental on the boardwalks were other notable Australian companies such as Citibank Australia, McDonald’s Australia, Hilton Worldwide, Nudie Foods Australia, DHL Express, Fairfax Media and the Australian Associated Press.

Around 105,000 people in Australia are officially classified as homeless according to CEO for Vinnies, John Picot. Every night, thousands of people, including women and children, look to Vinnies for a bed.