by Sally Peters April 15th, 2010
Once again, Avis Rent-A-Car has been awarded the title of leader in the field of car hire customer loyalty. The US-based Brand Keys Customer Loyalty Engagement Index found Avis the number one rental outfit for brand loyalty, marking the 11th year in a row the group has been awarded the honour.
The annual survey examines the relationship that customers have with a total of 518 different brands across 71 categories. According to Brand Keys founder and President Robert Passikof, the award was testament to Avis’s continued leadership in the pursuit of excellence in the car hire industry.
Passikof claimed that his company’s research indicated that Avis scored high marks in the areas of safety, reliability, customer service and brand reputation. Passikof also applauded Avis for their ongoing commitment to engaging consumers and creating customers loyal to the brand.
Chairman and Chief Executive Officer of the Avis Budget Group, which manages Avis Rent A Car, Ronald L Nelson, welcomed the Brand Keys recognition which showed that customers were recognising the outstanding effort made by Avis employees. Nelson also said that Avis has long prided itself on providing first-class products and services and remained committed to making the rental experience both an enjoyable and time saving one.
Avis is a world leader in car rental services, offering leisure and business customers a wide range of services across 2,200 locations in Australia, New Zealand, Canada and the United States and in the Caribbean and Latin American regions.