Ferry firm Brittany Ferries has scrapped its Barfleur service from Poole to Cherbourg.

The firm said this week that although the primary Barfleur route had been discontinued that it would continue running its seasonal fastcat link between the two ports in Dorset and Normandy. The announcement comes after the service had been initially axed in early 2010 before the company re-launched it on a trial basis last year.

Now, officials from Brittany Ferries have confirmed in a statement this week that the service was now finished for good, in spite of the attempt to revitalise it. The company cited difficult operating conditions as a result of uncertainty permeating the global economic climate.

Mike Bevens, group passenger commercial director for Brittany Ferries, said that prior to the decision that the company had taken the time to conduct an in-depth analysis of the route, comparing potential revenues alongside costs of keeping it in place on a permanent basis. He noted to reporters from the Bournemouth Echo that the 2012 outlook was simply “not at all positive” for both Europe and the United Kingdom.

Summer operations for the fastcat service between Poole and Cherbourg will kick-off on 19 May and will conclude on 30 September.