Co-op Travel has just recently signed a car hire agreement with the leading car hire comparison site Carrentals.co.uk. This brand new agreement will allow the cooptravel.co.uk website to compare car rentals on over 35 different companies through a white label service.

Now, Co-op Travel will be the first company to use the Carrentals.co.uk white label solution on their website. This will allow the site to offer a more integrated experience to its consumers by letting them compare cars, prices and companies.

Justin Joyce, who is the head of customer experiences at Co-op Travel, said: “While we had car hire on the site before, it failed to offer the quality customer experience we need to deliver in the current market. As a result we looked to provide a more comprehensive service that would ensure visitors to our site got the best choice of prices and providers.”

Mr Joyce went on to say, “The Carrentals solution offered us the ability to include their full comparison service, but with our own branding throughout. The result is a far superior car hire experience for our customers, with feedback from users already very positive and bookings in the first few days of launch well ahead of target.”

Gareth Robinson, who is the managing director for Carrentals.co.uk, said: “This is the first white label agreement we have entered into, but the quality of our car hire offering is attracting growing interest from companies who want to enhance their customer experience in this area. We’ve invested a lot in developing the technology to deliver a first class comparison service, and we are confident that Co-op Travel will quickly see the benefits this brings in terms of sales and service.”

Co-op Travel is part of Midcounties Co-operative and is one of the largest independent travel agents. For more details visit their site at: www.cooptravel.co.uk

More information on car hire can be found at the Carrentals.co.uk website: www.carrentals.co.uk