Princess Cruises and Cunard have both lined the list of business to use GolinHarris Advertising agency to launch their new campaigns. The agency has a well-developed reputation for brand awareness, social media and promotions.

The company was selected because it has experience with “new media”. The Los Angeles company is thought to be on the cutting edge in terms of judging ever changing trends and using new technologies to maximize their campaigns.

A princess spokesperson went on to explain “They’ll focus on lifestyle and travel press and the development of initiatives that will take advantage of the real interest in social media in the travel space,”

The budget for these advertising campaigns remains undisclosed, but it will involve a co-ordinated effort from teams in LA, Seattle, New York, San Francisco and Miami. GolinHarris has undergone rapid expansion in recent years as their reputation for being on the cutting edge has grown.

This year and next year will be a very important time for advertising in the cruise industry, because it is currently going through transition. There is a lot of competition right now which makes branding and promotions crucial. The internet is also emerging as an ever more important force.