by Gareth Robertson November 25th, 2009
It now seems that easyjet has confirmed that it will be withdrawing all copies of its in flight magazine, easyJet Traveler, following its publication of a fashion spread photographed at the Holocaust Memorial in Berlin. The fashion spread itself was shot in the Fled of Stelae, which is a German memorial in commemoration of the annihilation of Jews during the Second World War.
EasyJet has tried to distance itself from the inconsiderate shoot, claiming that it was not aware of the photo shoot until it appeared in print. The low cost carrier has also said it was now reviewing its contract for the in flight magazine with Link Publishing.
An easyJet spokesman said that they pride themselves on bringing together a wide range cultures and beliefs. The airline is appalled by this inconsiderate photo shoot; however, they say the overall aim of the photo shoot was to highlight some of Berlin’s iconic landmarks and no offense was meant by it.
Ink Publishing said that it sincerely apologizes to anyone who may have felt offended by the shoot. The shoot was intend to, not only promote local design talent and the city itself, but also to raise awareness of the memorial. According to the publisher, more than four and a half million people fly with easyJet each month. More than 280,000 passengers take the in flight magazine with them when they leave.
So this is a magazine that people enjoy reading on the plane. Some experts feel that it would be a mistake for easyJet to try and change its contract with Ink Publishing simply due to one photo shoot that was not meant to be offensive.