Europcar has launched a new campaign to offer huge sales after the New Year. UK car hire through the month of January 2010 will be 50 percent off from the leading car hire firm. The deal, which will run for all of January 2010, will include free delivery on all car hires for a period of more than two days.

The sale is hoped to boost sales at the start of the year, especially for holidaymakers hoping to get in a last minute holiday. The half off holiday sale is great for a quick weekend break or just the use of a larger vehicle over the month long deal.

Research revealed that many families had to cut back on vehicles this year due to the recession and now the sale could make it a convenience for families requiring access to larger vehicles for holidays or just everyday use.

The month-long sale makes it possible for customers of the car hire firm to rent for longer periods and save half of what they would normally spend. Europcar’s deal can allow those in need of a vehicle to obtain one without the cost of maintenance or ownership.

The deal is available past January, but all bookings must be made with the car hire firm by January 31, 2010. Reservations can be made from January 4 through to June 30 of this year. The extended offer makes it a great way for families planning vacations to book in advance and save half on rental costs.

Customers should visit the car hire company’s website to book their half off offer. Catriona Lougher, the Marketing Director for Europcar UK Group, says that the half price deal allows for car hire to be more affordable to everyone enabling families to get out on the road with less hassle.