The new customized and fully hosted booking system website, which was created by Amadeus Asia Pacific, for Air China has shown a growth rate of 52% in this year’s first quarter. The Air China e-business system reaches 25 markets and is designed to allow better international traffic flow on the internet. The fully localized system allows their customers navigability in their own conversion rate, local currency, and native language.

David Brett, the President of Amadeus Asia Pacific, said that he believes their position of leadership in China is a result of their ability to allow them to reach people internationally, leading functionality, and their proven record of being a technology partner with the airlines. They are proud to be in a partnership with Air China to help them continue delivering growth significantly, he continued, and Amadeus supplies them with the e-commerce solutions, which they are committed to in developing their business even more in the region.

Lui Dong, the Director of E-commerce for Air China, said that Amadeus has the strength financially and the focus in order to keep providing unrivaled booking technology, which will allow them to stay competitive. They can see clearly that there has been an impact on their results in the last few months, with more than a 50% increase in growth rate during the year’s first quarter in their bookings on the internet, he continued, and they are looking forward to working with Amadeus continually in order to provide their online bookers with an excellent customer experience.

For booking flights on the Air China website, visit www.airchina.com.cn/en/index.jsp