The past year has not been a kind one for the motor industry. Car hire companies across the globe have faced slashed budgets, staff cutbacks and fleet reductions as they try to stay afloat in the ongoing economic downturn.

While several smaller operations have been forced out, some have thrived and look primed for a bumper summer season that looks to leverage off the strong end of season rush experienced in 2009. Indigo Car Hire is one such rental group, with the company formerly known as 121 Car Rental being busy enough  in recent times to expand and upgrade its services just in time for holiday season.

Foremost among the new developments is the launch by Indigo Car Hire of a new dedicated online booking system that offers customers instant quotations and ease of booking through a simple mouse click or two. This will not detract from the Indigo reservations call centre which can also assist prospective renters with the benefit of years of industry knowledge and experience to provide the best advice and the best deals for customers, making the most of a wide range of suppliers across the UK.

For those who prefer to do their bookings and searching online, the new site will allow an easy overview of locations, prices and models to make planning your driving holiday easier than ever. With all airports in the UK represented, in addition to over 200 locations across Britain, car hire solutions can be easily found. Airport transfers can also be arranged and for arriving passengers finding rental counters is an easy process thanks to representatives situated in all terminal buildings.