The social networking site Facebook is the latest media source to be tapped into by Limo Broker Ltd, one of Britain’s biggest limo rental companies. Only available to Facebook fans, Limo Broker’s promotion offers online followers a 10% discount for this week only. The company hopes that it can target many existing users who are returning vehicles with the offer of an additional, discounted hire car.

Customers can access the discount as many times as they like during booking week and the offer is available on the entire range of wedding and prom hire car fleets. The only requirement for qualifying for the discount is that the customer advises the booking agent at the start of the call that they are a Facebook fan.

Limo Broker Ltd has been at the forefront of innovative marketing and the Facebook initiative is the second foray into social networking internet sites following the development of Limo Broker’s Twitter page. The group has also upgraded its website for optimal mobile usage as it targets the techno-generation.

“We are always trying to find new ways to communicate with new and existing limo hire customers. The Facebook offer launched today shows our dedication to rewarding customers who choose to show loyalty to us with a substantial discount” said a spokesperson for Limo Broker.

Facebook markets itself as a social utility which enables users to connect with others who live, work and study in their region. Currently Facebook is the world’s most popular social networking website.