Tourism in Australia is already looking up just a week after Oprah’s one-week visit was televised in the United States.
Numerous groups in the industry have reported an increase of visitors following the high-profile daytime chat show host’s visit as well as a wealth of new attention in regards to bookings and research for holidays and business trips Down Under.
Major travel booking firm Expedia has said that during the week in which the daytime TV queen’s Australian stay was broadcasted that it experienced an impressive 163% rise in US searches for holiday packages to Australia. Similarly, the firm also reported an overall 25% week-on-week increase in searches from consumers in the United States.
Business Events Sydney (BESydney) meanwhile has expressed its own excitement surrounding the buzz, citing that it expected millions of dollars of additional revenue generated by business travel as a result of the recent exposure. The organisation is backed by around 200 businesses in and surrounding Sydney as well as by the New South Wales Government and Events NSW.
Jon Hutchison, chief executive of BESydney said that the group expected the broadcasting of Oprah’s time in the area to ‘amplify’ Sydney and the region as a top destination for events, conferences and incentive travel schemes. He added that this would come in addition to the $693 million already generated by business travellers each year.