Australian carrier Qantas has made changes to its frequent flyer scheme.
Among a number of new features, the airline has added a new top-tier for loyal members as well as a new partner agreement with Australian telecommunications giant Optus. Additionally, those flying on Jetstar, its budget subsidiary, can earn Qantas points for an extra charge.
The airline will now feature Platinum One status for its most loyal customers – a full step above the current top level of Platinum status. Alan Joyce, the airline’s chief executive, said the new top VIP status was created in the effort of keeping independent travellers flying with Qantas instead of shifting business to other carriers. He said that there would be a lot of such frequent fliers that had already gotten to Platinum level that would now want to move up to the next tier.
Joyce also said that he was not concerned about growing competition as Virgin Australia plans to target Qantas business class passengers. He said that his carrier wouldn’t need to ‘cling’ to the market as businesses are already happy with Qantas’ service.
The changes will also see Optus customers be able to begin racking up points for mobile, broadband and home phone services later in the year. As an additional part of the changes, the carrier said that bonus points for silver and gold members as well as passengers opting for premium classes would get a boost.