R-cubed has been appointed by Kuoni Travel to take a thorough analysis of their direct database of customers and develop their targeting further for their yearly contact strategy to speed up the process of getting returns from their marketing investment.

As of right now, Kuoni is using an array of marketing mechanics and channels for communicating with their consumers. They use everything from distributing brochures to highly personalized and targeted communications. The main belief of R-cubed is that Kuoni will be able to accomplish more and spend less if they use top of the line targeting techniques and intelligent analytics to maximize their marketing productivity and consumer relevance.

R-cubed was actually reformed from a leading data consultancy that was owned by Wegner and called RESU£TS R US, which was commonly known as Results, and because it use to be a different company, it already had a lot of well known companies for clients. This company provides what a lot of clients seek, which is an integrated and proven approach to computing, analytics, and planning that lead to results.

The industry of travel is evolving constantly, and there have been major changes in the past 5 years in distribution, says the Head of Marketing for Kuoni, Naomi Wilkinson. With the proven track record that R-cube has, she says that she is looking for them to unlock the unused power rapidly that is already existing in their database so that they can maximize their bottom-line impact.

The Managing Director for R-cubed, Jon Epstein, says that Kuoni holds an important position that is envied in the United Kingdom, and they are happy to be trusted by and working with them.

www.kuoni.co.uk