The multi award-winning car hire comparator Carrentals.co.uk has announced a new campaign aimed at helping travellers find the best and fairest deals. The ‘Raising the Standard’ campaign from Britain’s favourite rental website will identify the best deals available to customers along with showcasing the leading quality services applicable to their travel needs.

In the increasingly cut-throat travel industry, which is still battling back from the economic downturn, additional charges and unnecessary restrictions are an unwanted headache which Raising the Standard hopes to address. The project will help budget-conscious consumers save precious pennies while providing valuable piece of mind.

Raising the Standard can be found online at http://forum.carrentals.co.uk, where a host of features are available to assist the travelling public, including a blog, forum and downloadable travel advice. The information resources range from car hire to flight bookings, travel insurance to hotel reservations.

“It has always been our aim to provide customers with a website that offers the best available deals, with the price comparison model ensuring that we are able to offer a great range of choice at the most competitive prices. However, we realise that car hire is just one part of a holiday and therefore wanted to extend the scope of our website to offer travellers an interactive resource where they can raise any travel concerns they may have,” said Gareth Robinson, managing director for Carrentals.co.uk.