A jury in California has ruled in favour of a family whose daughters died in a car crash involving a recalled vehicle. The parents of Raechel and Jacqueline Houck, from Santa Cruz, were awarded $15 million after filing a lawsuit against the San Francisco office of Enterprise Rent-A-Car claiming wrongful death. The two women perished [...]

Leading US car rental company Enterprise Holdings has announced a new companywide sustainability initiative. On Thursday last week, Enterprise unveiled the new project which it claims will reduce both usage and costs by up to 20 per cent in the next five years. The 20/20 Vision program from Enterprise has already made a selected debut, [...]

Enterprise Rent-A-Car has joined with Student Conservation Association Teams to protect US parklands. The new partnership will seek to eradicate invasive species that destroy thousands of acres of public land every year, at an estimated cost of more than $1 billion. The Native Plant Restoration Initiative will see the restoration of some 75,000 acres of [...]

The takeover of Dollar Thrifty may develop into a protracted saga after Avis Budget joined the bidding war on Monday. The falling numbers of car hire industry players has been cited as the reason why antitrust regulators will be taking a keen interest in the case. Earlier this week, the Avis Budget took everyone by [...]

A new advertising campaign from US-based National Car Rental has been launched, braving putting it at the head of the car hire pack. The two-pronged approach is aimed at educating stakeholders and attracting new business customers. The group is seeking to undertake an information program to ensure that all stakeholders in the company are fully [...]

Coupon programs are no longer the exclusive domain of supermarkets. In the modern market they can be used for obtaining discounts on everything from car hire, plane tickets, hotels, travel packages and much more. Sites such as discountvouchers.co.uk and RetailMeNot.com are two of the better known coupon specialists, with both featuring an excellent range of [...]

Major international car hire company Enterprise Rent A Car has announced the launch of a new three-year partnership with Call Zebra – the accident management organisation. Beginning on the 1st of February the new arrangement will see the car rental giant offer replacement automobiles across Britain to Call Zebra customers involved in vehicle accidents. The [...]

The fears of a massive global car shortage in the wake of Toyota’s massive recall have been somewhat placated by several of the major hire car operators announcing that they are up to the task of managing fleets to meet the need. Tuesday saw leading operator Enterprise Holdings join other notable big names in declaring [...]

Europcar, who joined forced with Enterprise Rent-A-Car in 2008 to form the world’s largest hire car network, has announced this week that as of April 2010 they will be operating in the Southeast Asian country of Cambodia.  After reaching an agreement in 2009 with the RM Asia Group (RMA) it is this operator who will [...]

In a continuation of the trend seen in the latter part of 2009, this year looms as one of shortages and frustrations for car hire customers across Europe. Economy Car Hire, one of Britain’s leaders in the industry, has predicted a gloomy 2010 as continued shortages remain as a hangover of last year’s budget slashing [...]