Heathrow’s Terminal 5 will see the introduction of the latest state-of-the-art innovation in touch-screen technology. Fresh from the recent release of the similarly innovative iPhone App, the touch-screen debut comes from the leading European car rental organisation, Europcar. The new interactive technology is the first of its kind for any car hire company anywhere in the world, [...]

Leading European car rental company Avis is looking to enhance its visibility. The car hire group has announced that it is on the lookout for a new direct marketing agency that can take on the promotion of its loyalty programme across the continent. Last week saw Avis approach a number of direct marketing network agencies, [...]

Europcar, the leading in car rental organisation in Europe has teamed with Germany’s second largest airline, Air Berlin. The two industry leaders have joined forces to crest the new Premium Partnership program, which will provide quality car rental services to all business and leisure customers that fly with Air Berlin. Already in partnership with Air [...]

Leading car rental companies have joined the growing chorus of organisations keen to fill the gaps in funding brought about by reduced bank lending. In the past week, Europcar has generated 250 million euros through bond issues aimed at providing assistance to boost their rental fleets, while rival Hertz raised 400 million euros through a [...]

The German-based car hire operator Sixt has begun renting much anticipated electric vehicles this week. The release means that Sixt has gained an all important jump on its rivals in the increasingly competitive car rental market. Customers choosing to rent with the Sixt group can now take advantage of the electric vehicles in five different German [...]

Australian and New Zealand travellers who choose the popular discount airline Virgin Blue, now have the ability to book their car hire online at the same time as their flights, making the group a simple one-stop shop for all holiday and business travel needs. Virgin Blue has announced that it has entered into partnership with [...]

Europcar has launched a new campaign to offer huge sales after the New Year. UK car hire through the month of January 2010 will be 50 percent off from the leading car hire firm. The deal, which will run for all of January 2010, will include free delivery on all car hires for a period [...]

A new survey by Europcar has discovered that a change in driver habits has been brought about by the recession. With the chilly winter months looming large, the cost of extended driving holidays and lengthy travel times have forced a rethink by British drivers in how best to avoid wear and tear on their own [...]

Britain’s leading car hire company Europcar has announced the UK launch of EuropcarClub which offers the flexibility of daily car hire with the benefits of a car club membership. The UK launch is a continuation of the successful French roll out in 2008. The program is a subscription based service which has two tiers – [...]

The latest regional round of the World Travel Awards were held last week at Mexico’s palatial Hacienda Res Rios resort as the industry recognised the best of the best from the Central and North American region. The event on the Mayan Riviera is a lead up to the WTA Grand Final which will take place [...]