Right now Travelodge has put cash down on six properties in London to take advantage of the collapsing market place. Reports have come in now that Travelodge is doing this so that it can bolster up its portfolio in the London area in time for the 2012 Olympic Games. Experts say that this is the best time to be doing things like this. Right now, as the prices are down, companies like Travelodge can really take advantage of the downturn in the market place.

Travelodge has spent up to £84 million already trying to put up its position to take the best advantage of the predicted rush of visitors for what has been called the greatest show on earth. Almost 200 new jobs will be created to operate the new hotels in the following areas: Stratford, Bromley, Covent Garden, Ealing, and two in Harrow.

With these new openings, Travelodge will be able to leapfrog ahead of Premier Inn as the leading hotel chain in London. This will bring the number of rooms that Travelodge has available in London up to 6,482 at 45 different hotels.

Experts are saying that hotel chains like Travelodge and Premier Inn are able to take the best advantage of the market right now. This is because all hotels are having to cut prices in order to get people to stay with them. However, hotel chains like Travelodge have always offered low prices, and because of their low operating costs, they are able to slash prices more than other hotel chains. This allows them to bring in more money, and more money means more properties can be grabbed at low prices.