It seems like the well known budget hotel chain Travelodge has announced that it has made a new deal with Marston’s, the pub group. This new deal is set to push Travelodge one step ahead of Premier Inn, which is the chain’s main low budget rival. Travelodge has also noted that this should give it an edge on attracting business travelers as well.
The new deal will see Travelodge and Marston’s build a string of hotels and pubs on a shared site together. Just last week Travelodge bought a site in Wincanton, Somerset where they will build a 57 room hotel, as well as a Marston’s family pub.
Over the past year, Whitebread, which is the owner of Premier Inn, has been building its Beefeater, Brewers Fayre, Table Table, and Taybarns pubs beside their hotels in order to sell drinks and food to travelers. The Whitebread chief executive, Alan Parker, has said this month that Premier Inn sales have fallen by 7.7 percent over the past six months. However, he also added that this drop was not as steep as the drop incurred by some other hotel chains that cater to business travelers. This is due to the fact that many business travelers are trading in their four and five star hotels for three star hotels. This is simply to save a bit of money during the recession.
Of course, experts have pointed out that many business travelers may never go back to staying in these five star hotels, even after the recession comes to an end. This is because companies are now seeing that putting up their workers in budget hotels saves money while the job still gets done. Most high end hotels could be left to leisure travelers, but no one can make this call until the recession comes to a close and recovery starts.