A recent report published by TripAdvisor is causing an alarm on the UK hospitality industry. The TripAdvisor’s Dirtiest Hotels list for the US was talk of the town recently that it made huge comments on the internet.

British Hospitality Association CEO Bob Cotton said that hotels across Europe are urging the EU Commission to alter the present rules governing website reviews. Cotton and other hospitality leaders’ goal is to make sure that reviews are legitimate and not just written by adversaries.

Cotton said that review websites has the duty to make certain that the person conducting the review has actually checked-in at the hotel or dined at the restaurant. He added that he does not intend to ban review sites but to just regulate them.

Two star Grosvenor Hotel was named as number one on the TripAdvisor’s Dirtiest Hotel list. Hotel owner Chirag Khajuria condemned the company’s methodology. Khajuria said that out of the 3,000 guests he had in the hotel for the past six months since he’d managed the hotel, they got 35 poor evaluations. But most of the hotel’s guests have said that they would be back again to stay.

When the Daily Mail published the Grosvenor Hotel’s ranking on the list, it said that rooms there were no worse and in some situations are more superior than many other hotels across Britain.

In a statement made by TripAdvisor, it said that they have utilized an automated tools and a team of moderators to identify fraud in their survey.