Australian carrier Virgin Blue was fined $110,000 for failing to comply with mailing list regulations.

The announcement came on Monday from the Australian Communications and Media Authority (aka ACMA), which said that the airline hadn’t followed through with thousands of requests from consumers asking to be removed from its mailing list.

The organisation also said that it would commence an independent inquiry into the airline’s email and marketing processes and would make recommendations based on the findings. It also said that training would be provided to some employees and a complaints handling department would be established whilst 10% of all marketing campaigns would be audited.

The airline admitted that it had experienced technical difficulties during recent electronic marketing campaigns, and had continued to send promotional emails to subscribers even when they had submitted multiple requests to be removed.

Following the announcement, Virgin Blue stock dropped to 43.5 at about 1240pm Australian Eastern Time.

The news comes after a similar ordeal involving major Australian mobile provider Vodafone facing accusations of leaking personal phone numbers and account details via its online practices. Similarly, Google recently faced worldwide criticism and legal action after its StreetView survey cars had inadvertently collected emails, passwords and other private data.